About Us

We exist to help sales leaders close more in meetings

AI-driven insights, objection handling, and instant answers during the conversation.
Our journey
People buy from people.

We give sales leaders extended capabilities to close complex, high-value deals.
Vanja Eriksson
Co-Founder & CEO
THE TEAM
We built Headsum after seeing the same pattern across leadership roles. Even great sales professionals lose winnable deals when critical conversations outrun preparation.
In complex sales, the difference is rarely effort alone. It is whether the sales professional can respond with clarity, credibility, and judgment in the exact moment the buyer needs it.
Vanja Eriksson, Thomas Bailey - Founders
40+
Experienced leadership
We combine over 40 years of experience, from SaaS to deep-tech companies.
5+
Successful scale journeys
From early-stage startups to international expansion, exits, and Nasaq listing.
100M+
Users reached
Building and growing successful products inside Spotify, Sony and more.
Our Story

Built together with sales leaders

We saw sellers lose momentum without answers and set out to fix it.
2024
2025
2026
2027
JUST ASK

Your library that adapts to your sales style

Ask your library questions and get instant answers during the conversation - no document digging, no chasing colleagues, no making customers wait.