Sales insider
The data behind thousands of B2B sales conversations.
The meeting you're not in
In complex B2B sales, the decision is made in conversations you'll never witness. Here is what your champion actually needs from you before they leave the room.
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Caught between customer expectations and sales process
Buyers demand more ROI clarity, personalisation, and education than ever. Yet sellers spend only 40% of their week actually selling. Something has to give.
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"Good" sales meetings don't mean a deal
40–60% of qualified B2B opportunities end in no decision. Engagement doesn't equal commitment — here's what actually moves deals forward.
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"Too expensive" is usually not a price objection
When buyers say a solution is too expensive, they're rarely talking about money. Here's what they're actually telling you.
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AI won't replace sales professionals. It will make judgment matter more.
The replacement narrative around AI in sales misses what's actually happening. The real shift is a rising premium on human judgment.
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